Is it worth to use swanwick glasses for optimizing your sleep?
I am a Wood Rat according to the Chinese Zodiac. My wife was reading an article about me to me the other night, and it said…
“Wood Rats… have a strong understanding ability, so they frequently go straight to the heart of the matter.”
That’s why the Night Swannies have always made sense to me.
Every night, I sleep for 7.5-8 hours.
Once I’m in bed, I lay my head on the pillow, fold my hands over my chest, and I’m out in less than 5 minutes.
Optimizing your sleep is the simplest hack you can use to improve your life.
You’re always doing something while you’re awake during the day. Whether you’re at work, doing the dishes, driving, or simply [gasp!]You’re active while awake if you’re daydreaming. Thus, optimizing the day is more akin to optimizing the individual components of your day.
Not so when it comes to sleep.
When you’re sleeping, you’re sleeping. Sure, you’re dreaming and all, but that’s just a part of sleeping.
This is why I believe, and Swanwick believes, that addressing sleep is the most important Life Improvement Strategy.
Improve your sleep, and you will affect not only the one-third of your life spent sleeping, but also the rest of your day, because each sleep serves to prepare you for the next day of being awake.
All objections vanish once you realize how important sleep is and how much it affects you.
PRIMARY OBJECTION:“They’re too expensive.”
We sent them to an independent lens tester to see what they were made of… and it wasn’t much.
First and foremost, those are superior to our Day Swannies, which are designed to block blue light on digital devices during the workday and are not intended to help you sleep better.
Second, the blue light they do block is from a part of the spectrum that isn’t particularly harmful. They essentially ignore the harmful substances.
Now, if you’re interested in the few other blue-blocking glasses on the market that are designed to help you sleep, I’ve gathered a few screenshots for you…
The Classic Night Swannies retail for just $69
I’m trying to be nice by not revealing who these guys are because we don’t like to compare ourselves… but in all seriousness The ones that are both the cheapest in their offering and the closest to our best-selling Classic Night Swannies are at least $20 more expensive, with the most expensive costing more than twice as much!
So, just to be clear:
1. If you’re comparing us to anything on Amazon that “seems too good to be true,” it probably is… for a variety of reasons.
2. When comparing apples to apples in the sleep blue blocking world, we’re at least $20 cheaper on our primary offering.
3. I didn’t mention it, but another reason why we’re a better buy is that we’ve participated in and had our products proven effective in independent studies where our glasses are put to the test. We’ve even been featured in The Journal of Applied Psychology and The Harvard Business Review, and more research is on the way… Have you seen the competitors?
This leads me to a somewhat related follow-up objection…
SECONDARY OBJECTION:“I don’t think they’re worth it.”
Is it not worth it?
What if you bought Swannies and noticed a 20% improvement in your sleep?
Is it really worth it?
Let me put this in context…
It’s not just a 20% improvement in the 7-8 hours you sleep; it’s a 20% improvement in everything in your life because, as previously stated, sleep prepares you for the next day.
If you are one of the breadwinners in your household and earn $30-50k per year, you have the potential to increase your income by 20%… So, an additional $6-10k per year.
Let us be more cautious. What if you only increased your income by 10%? That’s an additional $3-5k per year. Worth it?
Even on the low end, if you purchased our most affordable model, you would have a net gain of $2,941 per year.
Alternatively, an extra $245 per month.
Is it worthwhile?
You could even splurge on a swankier pair of Swannies, such as our Aviators… and a matching pair of Day Aviators to give yourself the best chance of earning an extra 10% per year, and even if all you earned was an extra $3,000 per year, you’d still have a net gain of $2,780 for the year.
…and that’s just earning potential.
Consider your relationships with your spouse, children, or parents. What if they improved by 10-20%?
What if you just felt 20% better for the rest of the day?
Let’s say you feel like a 6.5 out of 10 on a “How I Feel” scale on average throughout the day.
Feeling 20% better would raise your score to 7.8.
A 7.8 on a scale of 10!
Go to IMDb and look for a movie to watch… Would you prefer to watch one with a 6.5 star rating or one with a 7.8 star rating?
It’s obvious, isn’t it?
So there you have it.I hope made this the easiest decision you’ll ever make.