Free Flex: really more interesting than the offers of the competition?



Introduced with nice fanfare yesterday by Free, the brand new Free Flex system intends to sort out backed smartphones by providing the same strategy, extra clear and above all cheaper than the competitors. However what’s it actually?

© Free

I problem the competitors to copy Free Flex with out dropping 10-15% of their income.“If one sentence have been to sum up the boldness impressed by the brand new subscription formulation supplied by Free Cellular, it could most likely be this one, pronounced by its normal supervisor Thomas Reynaud through the presentation of the operator’s newest poker transfer.

As we defined to you yesterday, Free Flex is Free’s reply to the backed smartphone system. The precept is kind of near what different operators are already providing: you pay an entry worth for a smartphone rented with a bundle, then a 24-month lease and, if you happen to really feel prefer it, profit from an possibility ultimate buy which makes you the only proprietor of this terminal that you’ve got been working with for 2 years.

Transparency and reductions

The distinction on which Free is betting in comparison with its rivals? Transparency. Cellphone and plan prices are separate; the latter stays with out dedication and doesn’t see its worth modified, whether or not you’re taking a smartphone or not. In the long run, after the 24 month-to-month funds and the 2 further investments, Free undertakes that your telephone is not going to value you greater than its worth in the marketplace on the time of buy.

The opposite promoting level of the operator of Iliad is due to this fact the value of the smartphone, which is supposedly not artificially inflated by an overpriced bundle as is commonly the case with extra conventional backed approaches. . Approaches that Free has additionally castigated for years, even attacking its rivals in court docket.

However is Free Flex actually cheaper than aggressive formulation? Pretty much as good followers of worth tables and comparisons, you possibly can think about that we went to verify.


We selected three fashions of fairly very modern smartphones, for 3 worth ranges: the iPhone 12 64 GB, displayed at 749 € at a number of e-merchants, the Samsung Galaxy S20 FE, which we discover at rather less of 580 €, and the Xiaomi Mi 10T 5G, bought at 358 €. On the plan facet, we took the supply from every operator closest to the essential Free plan, particularly a 5G plan together with 150 GB of month-to-month information, bought at € 19.99 monthly. Every time, we calculated the whole quantity paid over 24 months for the bundle + the smartphone, together with any worth will increase after one 12 months.

A small clarification is so as. For Orange, SFR and Bouygues Telecom, we based mostly ourselves on the costs charged in completely backed gives. Concerning operators low-cost, Sosh, RED and B & You, this mannequin usually doesn’t exist. Sosh and B & You, nevertheless, supply a fee in 24 installments, an strategy fairly much like Free Flex due to this fact. At RED, solely a free four-installment fee is accessible.

One other notable distinction, if the operators low cost SFR and Bouygues each have 5G packages corresponding to the Free bundle, Sosh nonetheless doesn’t supply one. We due to this fact based mostly ourselves on the formulation supplied in the intervening time and till July 26, at 80 GB 4G for € 14.99, therefore the value variations fairly important for this case particularly.

Free Flex less expensive … for information lovers


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