Founded in 2001 on the premise that wild Alaskan salmon is nature’s most perfect food, Vital Choice Wild Seafood & Organics ® has grown into a trusted source of premium wild seafood from healthy, well-managed fisheries around the globe. Since our first day in business, we’ve sold only sustainably caught seafood, donated a portion of our profits to planet-protecting programs, employed environmental strategies throughout our shipping operations, and treated our employees, suppliers, and customers right. Along the way we’ve acquired a fan club of nutrition and medical experts, including Dr. Andrew Weil, Dr. Nicholas Perricone, Dr. Christiane Northrup, and Dr. William Sears.
We know firsthand the importance of trust as it relates to the quality and sustainability of wild seafood.
We work only with healthy, well-managed fisheries that meet our rigorous standards for quality and sustainability, and we conduct third-party testing for contaminants in any new seafood we offer.
In addition to nutrient-dense sustainable seafood, we offer an ever-growing range of pastured proteins, organic foods, and marine-source nutritional supplements.
Food for Health – Believing that good health is our most precious gift, we strive to provide natural, minimally processed, nutrient-dense foods of the best quality possible.
Wild, Not Farmed – We only offer wild-caught fish, which is nutritionally superior to farmed fish and free of the antibiotics, pesticides, and GMO feeds used on fish farms.
Sustainable Seafood – We only offer environmentally responsible seafood that is certified by the Marine Stewardship Council (MSC) or deemed Best Choice or Good Alternative by Monterey Bay Aquarium Seafood Watch.
Ethical Sourcing – We seek ingredients that are certified organic and Fair Trade Certified™ whenever possible. We seek suppliers who uphold good manufacturing practices and who make a positive impact on their employees, communities, and the environment.
Special Diets – We only offer products that are naturally gluten-free, and most of our products contain little or no added salt. We kosher-certify whenever possible, and virtually all our products are Paleo-, Keto-, and Atkins-friendly.
Nothing has a greater impact on our lives than our food choices, and that food should benefit the body and please the senses without harming the planet.
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