After Casino and Kroger, Ocado seduces Auchan Retail which wants to boost Alcampo’s online activity


Ocado announced a new partnership with Auchan Retail. The warehouse automation specialist, which raised 1.11 billion euros last year, explained on Tuesday July 6, 2021 that the agreement aims to develop the online activity of the Spanish supermarket chain Alcampo through the Ocado Smart Platform (OSP).

A warehouse for Madrid
As a first step, the partners will build a Customer Fulfillment Center (CFC), a robotic and automated logistics warehouse, to serve the Madrid region from 2024. Other warehouses will follow but the partners do not specify the location or the location. start date of their operations. Alcampo will also use Ocado’s In-Store Fulfillment (ISF) software in all of its hypermarkets to offer a more efficient picking system. This agreement covers the food and non-food part.

Finally, Ocado will provide its “Ocado Smart Platform” (OSP) technology and a full suite of engineering and support services to ensure the smooth launch and continued development of e-commerce operations. Through this partnership with Ocado, Alcampo wants to be able to meet the growing demand for online orders.

The growth of e-commerce
In Spain, like everywhere else, e-commerce has been booming for over a year. A movement initiated before the Covid-19 pandemic which has been considerably reinforced by the numerous containment measures. Consumers are turning to new consumption habits that should continue. With its network of 310 stores and revenues amounting to 4.5 billion euros in 2020, Alcampo does not want to miss the shift to e-commerce and be able to meet demand. .

“The appetite for our end-to-end platform remains strong as retailers seek to capitalize on the change in sales channel that is now reshaping the global grocery landscape.”, adds Tim Steiner, CEO of Ocado, in a press release. Ocadao and Auchan Retail are also considering exploring the potential for deploying Ocado technologies in other geographic areas.

The logistics automation specialist has already won over other traders. In France, the Casino Group trusted it for the 36,000 m² warehouse of its Monoprix brand located in Fleury-Mérogis and that The Digital Factory was able to visit. In the UK, the alliance with Marks & Spencer took the form of a joint venture. Ocado also convinced Morrisons and Aeon.


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